Marketing 101: How to Start Taking Your Social Media Seriously in One Week

If you’re done winging it on Instagram and finally ready to show up like the business you know you are — this one’s for you.

You don’t need a full-blown content team or a fancy strategy doc to get started. You just need a clear plan, a little structure, and a week of focused intention.

Here’s your one-week reset to kick off your marketing momentum.

Day 1: Define your content pillars

Pick 3 to 5 key topics you want to be known for. These are your go-to themes that help you stay consistent, focused, and aligned with what your audience actually cares about.

Not sure what to pick? Start with:

• What you offer

• What your clients need help with

• What you love talking about

Day 2: Audit your socials

Take 10 minutes to scroll your own feed. Ask:

• Does it clearly show who you help and how?

• Would a stranger understand what you offer?

• Is your bio doing its job?

Tweak what feels off. Clean it up. Simplify your message.

Day 3: Choose your posting days

Pick 2–3 days you’ll commit to posting each week — and stick to them. Consistency isn’t about posting every day, it’s about showing up regularly so people trust you’ll be there.

Day 4: Batch 3 post ideas

You don’t need polished posts yet — just bullet points.

Think: one tip, one story, one offer. That’s it.

Day 5: Create your visuals

Use Canva, your phone, or photos you already have. Don’t overthink this. Keep it simple, on-brand, and focused on clarity over perfection.

Day 6: Write your captions

Talk like a human. Say it how you’d explain it to a friend.

You don’t need to be clever — just be clear and helpful.

Day 7: Schedule it or hit post

Use a scheduler or post manually — whatever works best for you. What matters is showing up and building momentum.

Marketing isn’t about doing more. It’s about doing the right things, consistently. Start small, stay focused, and commit to showing up like the business you want to become.

Need a strategy that feels like you?

We offer custom marketing support for brands who are ready to take their content seriously — and still keep it fun. Enquire now.